Three years ago, Demeri Cobb envisioned a unique coffee shop to stand out from the growing number of franchises in the Lubbock area. Brewed Awakening, open for nine months now, has already created cherished memories, especially from designing and bringing creative ideas to life. The joy of serving the community and seeing customers' excitement makes the hard work worthwhile. Owning a small business involves uncertainties and long hours, but the effort ensures Brewed Awakening stays on track. Brewed Awakening offers an upscale, city-esque vibe with imported materials, local artist displays, and high-quality drinks.

Despite competition, Demeri takes pride in having built Brewed Awakening from the ground up and supports other local coffee shops. Demeri advises aspiring entrepreneurs to be ready for hard work, seek mentorship, and understand the financial and legal aspects of starting a business. She recommends starting correctly to eventually enjoy the process. The Small Business Development Center (SBDC) is a vital first step, offering free services that help build a solid foundation and boost confidence to take the leap.