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Business, Social Media & Cyber

Lubbock, Texas

August 8, 2023
9:00 AM - 4:00 PM


8:30 AM - 9:00 AM

Registration and Networking

9:00 AM - 9:30 AM

Welcome and Opening Remarks

9:30 AM - 10:15 AM

Opening Keynote

10:30 AM - 11:15 PM

General Session

11:30 AM - 12:00 AM


12:00 AM - 12:45 AM

Lunch Keynote

1:00 PM - 1:45 PM

Breakout Sessions

2:00 PM - 2:45 PM

Breakout Sessions

3:00 PM - 3:45 PM

B2B Speed Networking

3:45 PM

Closing Remark


Explore our lineup of extraordinary speakers who are ready to share their top tips to help you navigate the obstacles challenging market today.

Kevin White


Thryv Foundation

Kevin is the Lead Corporate Training Manager & a proud Thryv Foundation Ambassador. Kevin's passion for serving comes from the heart. Over the years, Kevin has worked with minority-owned businesses across the country. Knowing that resources are not always at your fingertips is what drives Kevin to help local businesses today. 

Mike Jones

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Director of Development
Flint Avenue 

Mike is the Director of Development for Flint Avenue. He specializes in B2B and B2C services that help organizations streamline processes and take advantage of new technological opportunities. He has decades of experience helping businesses, operations managers, and entrepreneurs bring their software ideas to life.

Kellie Henthorn


Regional Training Manager

Kelli fhas a family background in small business and understands the daily demands expected of business owners. She is passionate about helping business owners find success by transforming everyday processes into customized solutions that drive efficiency and profitability.

Amy Wood

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Founder & CEO
Flint Avenue Marketing

Amy is an award-winning instructional designer and marketing strategist. She has over 20 years of experience in product and service marketing and strategic planning. Amy is a National Cohort of Goldman Sachs 10,000 Small Businesses Scholar named to the National Small Business Association (NSBA) Leadership Council last year. 

David Martinez

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Creative Cannon

David is the visionary entrepreneur and proud owner of Creative Cannon. Before his inspiring journey in the world of marketing and branding, David honed his skills and expertise in the broadcasting industry as a videographer, news reporter, and anchor, skillfully capturing moments and creating visual stories that resonate.

Tyron Carter

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Digital Content Creator
Creative Cannon

Tyron gained early experience at his family's TV repair shop, learning the value of local businesses. He earned a Bachelor's in Mass Media from Prairie View A&M University, fueling his passion for creating video content for over 20 years. Tyron's diverse career includes roles as an administrator, marketing coordinator, DJ, and news video editor.

Russ Horn



Russ serves as the President of CoNetrix, a full-service information technology/security firm headquartered in Lubbock. Russ has 20+ years of professional IT and cyber experience from IT auditing, university-level teaching, and leading CoNetrix. Along with his interest in technology and cybersecurity, Russ is a husband, father, and runner.

Samantha Soffici

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Enterprise Consultant

Samantha has a passion for helping small businesses by working for non-profits and companies to assist business owners to succeed domestically and abroad. With her love for marketing and digital solutions, Samantha aims to assist companies in becoming more effective and efficient in this digital world.



WR Digital Marketing

Juliana is the founder of WR Digital Marketing, a women-run agency in Austin; a marketing educator for PeopleFund; and author of the upcoming book Well-Rooted Marketing. She has 20+ years of experience in helping businesses get off the hamster wheel of content production and start implementing a strategy to attract and convert leads. 

Ashton Montgomery

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Project Manager
Flint Avenue 

Ashton works with the Flint Avenue creative team as the resident Canva user and expert and loves helping clients turn their dreams into reality while teaching them the skills to do it themselves. Ashton is a Google Certified and SharpSpring CRM Super User Certified data analyst. Ashton is passionate about putting real numbers to client success.

Judith Alvarez

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Social Media Manager
Creative Cannon

Judith is a vibrant marketer defined by success and passion. As the Social Media and Video Production manager at Creative Cannon, her creativity and social media prowess are at the forefront, where she skillfully manages Social Media, and as Video Production for Cannonball Weddings, she delighting clients and audiences alike.

Gabe Gonzales

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Production Assistant
Creative Cannon

Gabe is a passionate creative soul who joined Creative Cannon during the pandemic and became an integral part of the team in 2021.. Currently pursuing a Mass Media degree, Gabe's love for gaming and movies fuels his boundless creativity behind the camera lens. His mission is to capture life's moments and craft captivating stories that resonate with audiences.

Looking for
sponsorship opportunities?

Dietary accommodations and reasonable accommodations for persons with disabilities will be made if requested by July 20, 2023, to


Texas Tech University
Small Business Development Center

5001 West Loop 289, Lubbock, TX 79414


Phone: 806-745-1637

Funded in part through the State of Texas and a Cooperative Agreement with the U.S. Small Business Administration.

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